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Iola Car Show and Swap Meet 2021

July 8 @ 7:00 am - July 10 @ 5:00 pm

The Iola Car Show Is One Of America’s Best Car Shows

Wondering where your classic fits in? We hope the following descriptions will help you to display your vehicle in the area where it will be seen and appreciated most!

Please note the following:

*Some categories have differing requirements for years of production accepted. *Iola is not a competition! Each vehicle receives a dash plaque, but there are no trophies or awards. Just relax and enjoy yourself!

*Each show car receives two wristbands for participant and one guest.


The ’70s Show – Rerun

Theme Display

Each year Iola Car Show is proud to recognize a theme. This year’s theme is “The 70’s Show – Rerun”. If you have a car that fits our them (1970-1979), we are looking for groovy, period correct vehicles. If you are interested, you may request the special theme display. Although some cars will be asked to park inside the theme area building, that is usually arranged in advance by show car director invitation. Theme area does have special parking south of the Iola Car Show building on the pavement. Pre-registration is required and there is no fee. They will enter Gate 4.


Pre-War Display

Open to all vehicles produced up to 1942 with few to no modifications. Vehicles will gather on the west side of the theme area. There is no fee.

Post-War Display

Open to all presentable vehicles produced from 1945-1990. Fee is $15 for duration of event. Parking is west of the tower through Gate 3.

Blue Ribbon Concours

Showcases 1990 and older vehicles that are high quality restorations or fine original examples. Factory paint colors, stripes and decals, interior colors/materials, drivetrain, wheels and model options are highlighted. This exhibit displays vehicles as they were originally manufactured, and provides correct examples for historical and restoration purposes. The show car director may issue an invitation, but we also accept applications for this area to be reviewed by committee. Approved vehicles will be added to the Blue Ribbon Concours invitation list. There is no fee. *Note: Parking areas may change from year to year. Spots cannot be reserved or saved except by the show car director. Enter at Gate 4.

Modified Display

Welcoming vehicles 1990 and older that are considered hot rods, street rods, customized, low riders, rat rods, kit cars, tributes and replicas. Fee is $15 for duration of event. Parking is on the east side of the Iola Car Show Offices. Enter at Gate 5.

Old Cars/Young Drivers

We celebrate our hobbyists under the age of 25 who own and/or have built a classic vehicle. Cars are encouraged to be at least 25 years old but exceptions may be made if approved. These vehicles do not have to be show-quality, but should be visually presentable and in running/driving condition. Stock and modified vehicles of all manufacturers are welcome! Pre-registration is required, and there is no fee. Please enter by Gate 3.

Survivor Display

1976 or earlier production vehicles that are presented as they came from the factory, wearing original paint, interior options, upholstery, chrome, wheels/hubcaps, and original power/drive train with no mechanical modifications. A survivor has been driven and may show signs of wear but is in very good, presentable condition and has obviously survived due to great care taken by owner(s), maintenance and proper storage. It is a time capsule that has been maintained, but retains 80% or more of what it left the factory with (not including regular maintenance items, such as belts, hoses, tires, exhaust, etc.) Survivor cars must be pre-approved, and there is no fee. Enter Gate 4, park west of the entrance.

Second Generation Specialty Cars

This display is for those vehicles 1990 or older that revive a marque discontinued by the manufacturer for some reason, then later reintroduced as an upgraded, more modern car by the original manufacturer (ex: Ford Thunderbird) or by a company that may have purchased the rights to do so (ex: Avanti ll, Duesenburg ll). These vehicles have updated safety features, modern driveline and chassis, and may also feature fiberglass body components. The interior may have modern accessories, but the exterior of the car is classic-themed. Other types of cars in this class include Clenet, Excalibur, Cobras (made by several companies), Pray Auburn, Pray Cord, Shay Model A, Zimmer, and others. Other terms used to describe these cars include Replica, Replicar, Neo Classic, and Contemporary Classic. Vehicles accepted into this class must have the manufacturer’s build sheet or production order on display. There is no fee and they will enter Gate 4.

Late Model Vehicle

This category celebrates 1990 and newer unique and prestigious late model productions. For this display, vehicles must be pre-approved and there is a $15 registration fee. They will enter Gate 3.

No early entrance!  Collections of 3 or more vehicles must have prior authorization to arrive before 6 a.m. Thursday.  We appreciate your cooperatio

With more than 4,000+ swap spaces, Iola features one of the biggest swap meets anywhere, period.

4,000+ spaces dedicated to discovering, bargaining and buying used auto goods.

We support downright good deals, and you’re sure to find some. Whether you’ve been looking for a vintage steering wheel or a weather-seasoned fender to polish up for a hobby car, there’s plenty of treasure to explore at the Iola Car Show Swap Meet. You might just find that nostalgic piece you need.  Space sizes are 10′ X 30′.

The swap meet area is open for three days beginning on Thursday at 6:00 a.m.

Setup Day: Wednesday after 10:00 a.m. only vendors are allowed in to their spaces to set up.

No need to even leave the Iola Car Show grounds, we have sites available for tent camping and RVs.

The campground is located on the south end of our grounds.  The entrance is off of State Highway 49 at E2196 Johanson Road.

  • We have 1,600 sites and will register you at the reception barn as you enter the area.

  • The campground will offer you shower facilities, water points, pit restrooms and portable restrooms.

  • We now have 16 sites that offer electric/water hook-up!

  • There is a designated area within the campground that allows 24 hour use of generators.  All other areas of the campground will have a designated quiet time of 11:00 p.m. to 6:00 a.m.

  • Self-contained fires are allowed, weather permitting.  Grills / campfires must be contained and attended at all times.  Ashes must be disposed of in clearly marked containers found throughout the campground.

  • As a service to our campers we provide free buses to the show grounds.  Buses run non-stop between 6:00 a.m. – 7:00 p.m.

Vintage Campers 1975 and older will be able to camp near the registration barn.  Sites are 20′ X 50′ = $120.00.  Pre-registration is recommended.

  • Full weekend fee includes two wristband admissions per space – WEDNESDSAY to SUNDAY!

  • Sites;

    • 20′ x 30′ – $120, Rows H-Y Spaces 4-80

    • 20′ x 30′ – $120, Tent Only Sites (no generators): Rows T, U, V, W, X, Y

    • 20′ x 50′ – $130, Rows A-G & Z, Rows H-O Spaces 81-105

      • Generator Spots are shaded on the map (Row A-G Spaces 56-105)

    • 20′ x 50′ – $250, Row Z Spaces 47-62 – SOLD OUT!

    • 20′ x 50′ – $120, Vintage Campground – Limited (175 & Older)

Free shuttles to the Car Show Grounds will begin each morning
at 6:00 a.m. until 7:00 p.m. Thursday through Saturday.



Iola car Show Grounds
130 Jenson Drive
Iola, WI 54945 United States
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